With YouTube practically a household word and digital cameras and video-editing software becoming ever more sophisticated and affordable, making use of digital video as a marketing means by many businesses is now in vogue. Video marketing is a powerful tool. From supporting your SEM goals to getting visitors to click on the buy button, video can support a variety of business goals.

Video recording may it be in the field of work, entertainment, sports, education, or just any other special occasion in our life is of greet utility hence the need for video editing definitely comes along.

Joomla is a freely available and open source Content Management System (CMS) which enables you to build Web sites and powerful online applications and is written in PHP, uses object-oriented programming (OOP) techniques and software design patterns, stores data in a MySOL database, and includes features such as page caching, RSS feeds, printable versions of pages, news flashes, blogs, polls, search, and support for language internationalization.

Digital Marketing Beti makes use of Open Source CRM software as it is the ideal for small and medium size industries. Thousands of businesses, big and small, now call this CRM suite for their most useful business tool for managing and optimizing their marketing, sales, and support activities. Open source CRM offers the same features and benefits as most solutions some of which include:

• Sales force automation

• Marketing automation

• Support management

• Security management

• Inventory management

• Activity management

Of what Importance are the Knowledge of Culture and Language when Evaluating Potential Export Markets?

Growth and success in today's global economy depend on being able to trade internationally. However, although the larger multinationals of the world have little or no trouble doing so, SMEs experience cultural barriers as well as language barriers among others when operating across borders.

Some of the most important foreign environmental information to know about a target export market are the political atmosphere, the economic stability, infrastructure, market potential, legal

considerations and the culture around exports. The success or failure of an export to a foreign market relies to a great extend on its cultural environment. The business world is littered with cultural gaffes that have had negative consequences. Having an insight into how another culture thinks and behaves allows one to tailor their approach and hence maximise their potential. Studies have shown that this aspect of export is heavily neglected when export managers are deciding on which markets to enter.

We are pleased to publiclly make available the first release of our new Prestashop module. It is a fork of the official blocklink module. Due to the need for more features regarding adding links to internal and external content, we had to develop this module adding features like images and text snipets as well as diferent presentation option. More feature will be implemented. You are free to use this module under a BSD license.

Any business no matter its size has its customers. For all these customers, a company needs to have a good database with sufficient details about each of their customers. Companies usually make use of the CRM (Customer Relationship Management) for this purpose. This is a strategy which makes use of technology to help enterprises manage the relationships with their customers in an organised manner. It facilitates business processes especially at the sales level but also marketing, customer service and technical support. The objective of the CRM is to get new clients, support and retain already acquired clients and try to pull back those who had left. In addition CRM seeks to reduce the cost of marketing and customer service.

We have been discussing online marketing, but it is important to remember that we would apply the same principles to obtain off line clients.

There are four basic steps,

• Make a list of target customers

• Do a market research

• Establish yourself and your company as the experts

• Deliver results and close the deal

A non-governmental organisation (NGO) is an autonomous citizen-based non-profit and non-politically linked organisation who works towards attaining the objectives for which they receive funds. Funding could come from governments, the UN, private trusts and philanthropies, individual donations, religious institutions and most of the time from other NGOs. An NGO is thus accountable to its particular funding organisations and members. Large NGOs for example have millions as budget. Raising such budget requires significant fundraising efforts on the part of most NGOs.

Businesses have been making use of outsourcing of their community management as a strategy in their marketing system. This is very common with small businesses with limited resources. They usually outsource their community management to a qualified agency. As a community manager, clear cut strategies and tools need to be defined in order to successfully take care of the resources which may include products and services. As a business you should consider the following before outsourcing community management:

• Cost; you should always make sure you develop and maintain a high standard for your brand and public image through adequate budgeting.