Digital Marketing Beti makes use of Open Source CRM software as it is the ideal for small and medium size industries. Thousands of businesses, big and small, now call this CRM suite for their most useful business tool for managing and optimizing their marketing, sales, and support activities. Open source CRM offers the same features and benefits as most solutions some of which include:

• Sales force automation

• Marketing automation

• Support management

• Security management

• Inventory management

• Activity management

Though the cloud-based on demand CRM solution is very popularly used, businesses also have the option to set up, host and manage a CRM suite on their own servers and this is particularly beneficial to businesses with large IT groups. There is a wide range of services which could be obtained from a CRM such as:

• Integrated CRM solution

• Lead management

• Support automation

• Campaign management and email marketing

• Inventory management

• Email integration

• Mobile CRM

• 3^rd party extensions

Using open source CRM software is can only be beneficial to your business. Open source software channels the creative and technical talents of developer communities to enhance products by making underlying code available to the public. This allows anyone to copy, modify, or redistribute the code. Traditional CRM products are developed with closed source code, limiting most users' abilities to make or request changes, ultimately leading to higher long-term costs or business process integration issues. A CRM system may be chosen because it is thought to provide advantages which include

• Quality and efficiency

• Decrease in overall costs

• Decision support

• Enterprise agility

• Customer Attention.

This open source CRM is a widely used product with thousands of users in dozens of countries. Some of these tools include Cite CRM, Daffodil CRM, hipergate CRM, openCRX, SellWin, SourceTap CRM, SugarCRM, Tustena CRM, vtiger CRM, XRMS. Its features help in making your sales process much more efficient and it enables our CRM solution meet business needs since it provides many extensibility and customization features.